#BeyondVictories

Analysing your Pressroom Success

Are you successful in the expanding world of media? We would love to introduce you to our brand new Pressroom feature to demonstrate how sucessful your media work can be – it's simple...with no added costs!

Article from cd mediateam Est.

Are you successful in the expanding world of media? Analysing all articles written about your sports organization is complex and expensive. We would love to introduce you to our brand new Pressroom feature to demonstrate how sucessful your media work can be – it's simple...with no added costs!

Classic media, such as newspapers, TV and radio, as well as online news sites, blogs and social media channels are publishing your content.

Working with one solution as your hub

It's important to have a one-stop-shop for all your media relations. One single tool, such as the Pressroom solution by cd mediateam Est., can handle all communication and distribution of content from your organization to the media outlets.

Note: Sending images separated from audio-databases and emails containing only written material will result in ineffective analytics of your great work. Don’t let your hard work be misrepresented!

Screenshot of Pressroom solution by cd mediateam Est. as one-stop-shop for media outlets.

What counts?

CONTINUITY counts the most. The usage of your content on a regular bases is more important than high download numbers

Why?.. because media outlets are multipliers. If you are looking for huge numbers, you have to count the downloads and multiply them by the reach of the media outlets.

The parameter that is really showing the success of your work is The Daily Usage.

We have 365 opportunities a year

Every single day you have the opportunity to bring your sports organization into the media. Keep in mind, with the growth of online media in the last few decades, the need for content is inexhaustible.

We can analyse the amount of days your Pressroom solution is used in 2 ways:

  • upload of media content by yourself or your team
  • download of media content by media outlets (your multipliers)

Both of these content circles should be full or almost full. If there are many days without action, or there isn’t a balance between the two content circles, then it’s time for improvement.


Manifoldness as second parameter

Under certain situations, a single content downloaded by the right media on a daily basis can prove to be successful. But normally you want more.

With the Pressroom solution you can analyse the success of your media work day by day.

The figure shows you the amount of content (size of the circle) you've provided on a specific day as well as the number of different media outlets (color of the circle) that have used that content.

Go for big dark circles!


Analyzing your work on a regular bases gives your sports organization the opportunity to grow. The information gained from the data gives you the tools you need to be successful in your content planning.

Also, keep in touch with the media outlets that are using your content and inquire about their needs. Sometimes it's really simple to improve and grow.

If you need more advise don’t hesitate to fire off an e-mail directly to me at c.dreier@cdmediateam.com.

Connect with us
and go #BeyondVictories


We are glad to help sport organizations all over the world in their communications. Write us now and we will get in touch with you. We offer free quotes and everything you need to know.

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