Founder's Thoughts (#007) | Happy Valentine’s Day! Whether you’re swinging single, in a relationship, in a complicated relationship, engaged, or married, I hope you have a day filled with love and joy!

In the spirit of Valentine’s Day, I thought I would share the following fundamental rule of our work with you.

☝️ Love your game – not your club! 😮

We all grew up following our favourite athletes and teams. I remember getting my first fan jersey at Christmas and wearing it all the time when my dad took me to a game.

Working in sports communication we have to transform this fandom into a passion for stories, that the sport delivers every day. A process that went natural for me, but I see people struggling with it all the time.

We have to set the game first, not our passion for an athlete or club.

So, it often happens that I’m really happy and satisfied even after a tough defeat of one of our clients because e.g. their head coach fired off a burning hot quote in the mixed zone or the photographer took a great shot during the game.

Crazy, right? But keep in mind that sport is built on winning and losing. It takes both to make our work so great.

Happy Valentine’s Day again!

Lots of love,

Christian Dreier
cd mediateam Est.

cd mediateam Est.